Lightning talk

Wrap-up

Reasons

The "yes, but" paradigm
Fear, whether
a. tangible
b. repressed
c. perceived
Lack of knowledge

Recommendations

Positive language
try to lean towards "instant gratification"
Inject
a. emotion
b. personal connection
Use stories and anecdotes
keep it simple

Summary

It's all about education.
The recalcitrant? The confirmed batchelor? Don't waste time trying.